Ease of the Write.

Some things concerning the challenge of writing a good book.

What is written without effort is in general read without pleasure. ~ Samuel Johnson

When something can be read without effort, great effort has gone into its writing. ~ Enrique Jardiel Poncela

Easy reading is damn hard writing. ~ Nathaniel Hawthorne

If you want to get rich from writing, write the sort of thing that’s read by persons who move their lips when they’re reading to themselves. ~ Don Marquis