Ebooks for free increasing sales?
A lot of us right now know about the controversy and questions of the future of publishing. If i was smart, I would be doing my research paper on the status of ebooks at the moment, and in the future, but I’m not smart. However, while looking for other things, I found an article that linked to a study. The study found that the short term sales of print books went up after a free online ebook was released.
Interestingly, when a book was released for free and for an indefinite time, it actually increased the sales by an average of 5%. However, when Tor released an ebook for only a week, it decreased the sales of that book drastically.
Anyway, here is the summary of the study and here is the whole article, in case you are interested in reading on that.
I have a bunch of ebooks that Tor gave away a few years back; I can understand why they’d increase sales of paper books, because I find them painful to read on a computer but if I liked the first few pages I’d either buy them or borrow them from the library. A dedicated ebook reader might well be more effective, but even then any kind of electronic gadget has a poor interface compared to a paper book and requires power to operate.